Summary

As part of your dealings with any member of the group of companies of which DCM (Cornwall) Ltd is the holding company (each company being a DCM (Cornwall) Ltd entity) we will collect and otherwise process personal information about you in order to supply vehicles, goods and services to you and to administer our relationship with you. This may involve sharing your personal information with third parties. This Privacy Policy describes in detail how we will use your personal information and how you can exercise your rights with respect to your personal information.

Introduction

In this Privacy Policy, references to we, us or our (or words of similar import) means the DCM (Cornwall) Ltd entity that processes your personal information (as defined below) and interacts with you (for example, the entity from whom you purchase a vehicle or other services).

The documents you receive from any DCM (Cornwall) Ltd entity will identify the relevant DCM (Cornwall ) Ltd entity that you are dealing with in any particular instance.

These include:

Dales Central Motors LimitedDales Cornwall Limited

and for the purposes of this Privacy Policy DCM (Cornwall) Ltd and the DCM (Cornwall) Ltd entities in the same group as DCM (Cornwall) Ltd (including those listed above) shall constitute the DCM (Cornwall) Ltd Group.

In this Privacy Policy, references to you mean the person whose personal information (as defined below) we collect, use and process. This includes anyone who contacts us in connection with the purchase of a Vehicle and/or any goods or services we provide or otherwise interacts with us (for example, via a dealership).

In this Privacy Policy, references to Website means any website owned and operated by or on behalf of any DCM (Cornwall) Ltd entity including websites of our dealerships.

We are committed to protecting your privacy. We will use your personal information in accordance with the Data Protection Act 1998 , the Privacy and Electronic Communications (EC Direction Regulations 2003) and the General Data Protection Regulation 2016 and any subsequent data protection regulation which is implemented in the United kingdom.

Who is responsible for your personal information?

We are the data controller in respect of your personal information that we collect and process as further described in this Privacy Policy.

We may share your personal information with other organisations that may receive and process your personal information as a data controller in their own right. Please see below for further information.

What information do we collect?

We may collect and process information about you, including your name, date of birth, address, contact details (including email address and mobile phone number), vehicle details, purchase history and data collected as part of any finance application or payment (including previous addresses, employment details and bank account details). This information is referred to in this Privacy Policy as personal information.

In particular, we may collect and process the following personal information about you:

Information that you provide by filling in forms, including those on our Website.A copy of your driving licence when you test drive a vehicle or are provided with a courtesy car.When you enquire about or purchase a vehicle or services we collect personal information to respond to your enquiry and to process and complete your purchase.Details about the transactions you carry out with us including vehicle support services and vehicle purchases and purchases of other goods.CCTV footage in which you feature when you visit our premises.Information contained in and records of communications between us, including e-mails, letters and text messages. Details of your visits to our Website, including, but not limited to, traffic data, location data (including the country and telephone area code where your computer is located) and the resources that you access (including the pages of our Website that you view).We will collect information concerning your marketing preferences.We also collect information to enable third parties to carry out credit reference checks on you (if you are purchasing a vehicle on finance) and we will receive and process information about the outcome of those checks in order to complete your purchase.

If you provide us with personal information about another person, you must ensure that before you provide us with their personal information, you have their agreement to do so and that they are aware of the ways in which we use personal information as set out in this Privacy Policy.

We may also collect non-identifying information about your preferences in connection with our Website, for the purposes of enhancing and personalising your experience on the Website. We may provide our manufacturer partners and our advertisers with aggregate information about Website users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.

How do we use your personal information?

We use your personal information in connection with our business activities. In particular, we may use your personal information in the following ways:

to respond to queries from you regarding the possible purchase of goods or services;to carry out our obligations arising from any contracts entered into between you and us including purchase of vehicles and provision of services, and to respond to queries from you regarding those contracts;to manage and administer the relationships between you and us (or one or more of the members of the DCM (Cornwall) Ltd Group);to notify you about changes to our services and to otherwise communicate with you; for example, we will use your contact details in order to respond to any queries that you submit to us; andto obtain feedback from you regarding us

Processing your data using the legitimate interests of DCM (Cornwall) Ltd

Under the rules of the General Data Protection Regulations which come into effect on May 25 2018, DCM (Cornwall) Ltd will continue to send out reminders regarding your vehicle including, for example, when your vehicle is due to have a service or MOT undertaken.

DCM (Cornwall) Ltd, In accordance with your preferences, may also use your personal information to provide you with information about vehicles, services, promotions and offers that may be of interest to you. This will be because you have received similar information from us in the past and we believe that our customers would reasonably expect to hear from us about these matters in this way.

We carry out this processing on the legal basis that we have a legitimate interest in marketing our products and services, and only to the extent that we are allowed to by direct marketing laws.

In accordance with your preferences, we may also use your personal information to provide you with information about vehicles, services, promotions and offers that may be of interest to you. The section below entitled “What choices do I have?” explains how you can change whether to receive this information. Please note that, even if you choose not to receive this information, we may still use your personal information to provide you with important services communications, including communications in relation to any purchases you make or vehicle support services.

Your personal information may also be used by us, our employees, contractors or agents, and disclosed to third parties, in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply the terms of any agreements we have with or otherwise concerning you (including agreements between you and us (or one or more DCM (Cornwall) entity)), or to protect our rights, property or safety or those of our customers, employees or other third parties.

With whom do we share your personal information?

In connection with the above uses of your personal information, we may share your personal information with third parties as described below. We will share your personal information with other DCM (Cornwall) Ltd entities in the DCM (Cornwall) Ltd group) for the purposes set out above and below.

We may disclose your personal information to third parties in connection with our business activities, including in the following circumstances:

We may pass your personal information to third party organisations that provide services to us (including assisting us with carrying out marketing activities).We may pass personal information to external agencies and organisations (including the police and other law enforcement agencies) for the purpose of preventing and detecting fraud (including fraudulent transactions) and criminal activity. We may also disclose personal information to the police and other law enforcement agencies in connection with the prevention and detection of crime.We may pass your personal information to a third party finance company for the purposes of them providing you with finance. Those organisations may carry out credit checks and may disclose your data to credit reference agencies for that purpose.In the event that we sell or buy any business or assets (including car dealerships), we may disclose personal information held by us about our customers to the prospective seller or buyer of such business or assets. If we or substantially all of our assets are acquired by a third party (or subject to a reorganisation within our corporate group), personal information held by us about our customers will be one of the transferred assets.We may pass your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply the terms of any agreements we have with or otherwise concerning you (including agreements between you and us (or one or more members of the DCM (Cornwall) Group)); or to protect our rights, property or safety or those of our customers, employees or other third parties;We may pass your personal information to the relevant franchise manufacturer partner relating to your vehicle. They may contact you directly regarding your vehicle and to obtain feedback and/or to provide offers.

We may share non-personal aggregate statistics (group) data about visitors to our Website, sales and traffic patterns with members of the DCM (Cornwall) Ltd Group and other parties.

Protecting your personal information

Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you.

The transmission of information via the internet is not completely secure; this risk is not specific to our Website and is common across the internet. We cannot guarantee the security of your data (including your personal information) transmitted to our Website; any transmission is at your own risk.

What choices do I have?

If you think the personal information we hold about you is inaccurate or incorrect, you can request that we correct this information (including your marketing preferences) by writing to us using the details below.

You can choose to stop receiving marketing emails or SMS messages from us by following the unsubscribe link and instructions on the respective marketing emails or SMS messages we send you.

You can also choose to change your marketing preferences by writing to us using the details below.

Access to your personal information

You have the right of access to your personal data and a copy of the information that we hold about you. You would be asked to provide proof of your identity and your residential address as a minimum in order for us to provide such information.

You do not have to pay a fee to access your personal data. However we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. To request access to your personal information, please contact us using the details below.

How to contact us

If you have any questions, comments or requests regarding this Privacy Policy, please feel free to contact us by writing to us at: Dales Central Motors Ltd, Wheal Rose, Scorrier, Redruth, Cornwall. TR16 5BX

To update your marketing preferences, to indicate whether you wish to be contacted by text, phone, post or email or to stop all communication you can also email us at datapreference@dalescornwall.co.uk

Policy changes

If we decide to change this Privacy Policy, we will post the updated Privacy Policy on our Website so that you are always aware of what personal information we collect, how we use it and under what circumstances we disclose it. The updated Privacy Policy will take effect as soon as it is posted on our Website.

Please find links to the privacy policy of each of our new car franchises here. Please click through if you are buying a new car from us and wish to see how your data will be shared with and used by the relevant Manufacturer. Dales are obliged to share this information as part of our new car supplier agreement.